July 29: End Note 5

From Culture Industry on Wikipedia:

"Adorno is also accused of a lack of consistency in his claims to be implementing Marxism. Whereas he accepted the classical Marxist analysis of society, showing how one class exercises domination over another, he deviated from Marx in his failure to use dialectics as a method to propose ways to change. Marx's theory depended on the willingness of the working class to overthrow the ruling class, but Adorno and Horkheimer postulated that the culture industry has undermined the revolutionary movement. Adorno's idea that the mass of the people are only objects of the culture industry is linked to his feeling that the time when the working class could be the tool of overthrowing capitalism is over."
"The digital age, as music critic Alex Ross observed in New Yorker (2014), has only magnified Adorno's relevance. The success of phenomena like the Harry Potter franchise, as critiqued by Jack Zipes, exemplifies this mass commercialization and corporate hegemony. Zipes contends that culture industry commodities achieve "popularity" precisely through their homogeneity and adherence to formula. The media, he argues, actively molds children's tastes. Postmodern sociologist Jean Baudrillard presented a stark view of the consumer's role. He argued that individuals are relentlessly conditioned to pursue the maximization of pleasure as a social duty - a failure to participate risks rendering one asocial. His core critique held that products of capitalist culture, especially those marketed as rebellious, can only offer an illusion of defiance. True rebellion is impossible because the system producing these commodities remains firmly controlled by the powerful."

And more and more, with people's brains contained in the "phones," willingness of people to accomplish actual change has vanished. Entertainment, providing the ultimate escape from boredom, consumes their entire mental energetic capacity. This is how the world ended. Can the Empire shuffle off quietly into the night, or tear the house down?

See also: https://monoskop.org/images/7/7e/Adorno_Theodor_Horkheimer_Max_1947_1989_The_Culture_Industry_Enlightenment_as_Mass_Deception.pdf


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